Entrepreneurship : its relationship with market orientation and learning orientation and as antecedents to innovation and customer value
Hanny N. Nasution; Felix T. Mavondo; Margaret Jekanyika Matanda; Nelson Oly Ndubisi
| Year of publication: |
2011
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|---|---|
| Authors: | Nasution, Hanny N. ; Mavondo, Felix T. ; Matanda, Margaret Jekanyika ; Ndubisi, Nelson Oly |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 3, p. 336-345
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| Subject: | Marketingmanagement | Marketing management | Innovation | Kundenwert | Customer value | Unternehmenserfolg | Firm performance | Entrepreneurship | Entrepreneurship approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008991589