Entry into New Market Segments in Mature Industries: Endogenous and Exogenous Segmentation in the U.S. Brewing Industry
| Year of publication: |
1998
|
|---|---|
| Authors: | Swaminathan, A. |
| Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 1644051. - Vol. 19.1998, 4, p. 389-404
|