Entry mode choice of Chinese enterprises : the impacts of country risk, cultural distance and their interactions
Year of publication: |
2011
|
---|---|
Authors: | Xu, Yuehua ; Hu, Songhua ; Fan, Xu'ang |
Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 5.2011, 1, p. 63-78
|
Subject: | Internationaler Markteintritt | International market entry | Länderrisiko | Country risk | Kulturelle Identität | Cultural identity | China |
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