Entry mode deviation : a behavioral approach to internalization theory
Year of publication: |
2019
|
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Authors: | Elia, Stefano ; Larsen, Marcus M. ; Piscitello, Lucia |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 50.2019, 8, p. 1359-1371
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Subject: | entry mode | deviation from prediction | internalization theory | bounded rationality | cognitive bias | Internationaler Markteintritt | International market entry | Begrenzte Rationalität | Bounded rationality | Theorie | Theory | Multinationales Unternehmen | Transnational corporation | Kognition | Cognition | Markteintritt | Market entry |
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