Entry of platforms into complementary hardware access product markets
Siddhartha Sharma, Amit Mehra
| Year of publication: |
2021
|
|---|---|
| Authors: | Sharma, Siddhartha ; Mehra, Amit |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 2, p. 325-343
|
| Subject: | two-sided markets | advertising | envelopment | quality competition | price competition | spokes model | vertical integration | Preiswettbewerb | Price competition | Vertikale Integration | Vertical integration | Theorie | Theory | Werbung | Advertising | Markteintritt | Market entry | Marktstruktur | Market structure | Produktqualität | Product quality | Netzwerkökonomik | Network economics | Preismanagement | Pricing strategy | Produktdifferenzierung | Product differentiation | Duopol | Duopoly | Oligopol | Oligopoly |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2020.1249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012504964