Entry strategy concepts, determinants and options of US firms into Romania

This article looks at entry strategy concepts and options, taking into account cultural and organizational parameters which influence success. Export, licensing and distribution, as well as joint ventures and facilities management are critically examined, from the point of view of the foreign companies intending to access Romanian market.

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Year of publication:	2007
Authors:	Thomas, Andrew R.
Published in:	Management & Marketing. - Economic Publishing House, ISSN 1842-0206. - Vol. 2.2007, 3, 1
Publisher:	Economic Publishing House
Subject:	strategic marketing \| entry strategies \| US companies \| Romanian market

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Extent:	application/pdf
Type of publication:	Article
Language:	English
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005057389