Entry strategy for radical product innovations: A conceptual model and propositional inventory
| Year of publication: |
2002
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|---|---|
| Authors: | Montaguti, Elisa ; Kuester, Sabine ; Robertson, Thomas S. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 19.2002, 1, p. 21-42
|