Extent: | XX, 281 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
Language: | German |
Notes: | Literaturverz. S. [275] - 281 |
ISBN: | 3-540-29582-8 ; 978-3-540-29582-2 |
Classification: | Methoden und Techniken der Betriebswirtschaft ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003204149