Extent:
XX, 281 S.
graph. Darst.
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included
Language: German
Notes:
Literaturverz. S. [275] - 281
ISBN: 3-540-29582-8 ; 978-3-540-29582-2
Classification: Methoden und Techniken der Betriebswirtschaft ; Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003204149