Environmental advertising in China and the USA : the desire to go green

Xinghua Li

Introduction -- Morphing the self : hybrid car advertising -- Detoxing the private : green home advertising -- The "organi-vore's" dilemma : organic food advertising -- The "useless" sustainability : eco-fashion advertising -- Conclusion -- Notes -- References -- List of figures

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Year of publication:	2016
Authors:	Li, Xinghua
Publisher:	London : Routledge
Subject:	China \| USA \| United States \| Öko-Marketing \| Green marketing
Description of contents:	Table of Contents [gbv.de]

Extent:	ix, 158 Seiten
Series:	Routledge studies in environmental communication and media
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references IntroductionMorphing the self : hybrid car advertising -- Detoxing the private : green home advertising -- The "organi-vore's" dilemma : organic food advertising -- The "useless" sustainability : eco-fashion advertising -- Conclusion -- Notes -- References -- List of figures.
ISBN:	978-0-415-74413-3 ; 978-1-315-79737-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011434419