Environmental and societal positioning as sources of competitive advantage in an agricultural firm
Thomas L. Ainscough; Thomas E. DeCarlo; Philip J. Tocchia
| Year of publication: |
2012
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|---|---|
| Authors: | Ainscough, Thomas L. ; DeCarlo, Thomas E. ; Tocchia, Philip J. |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 18.2012, 5, p. 417-425
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| Subject: | Corporate Social Responsibility | Corporate social responsibility | Öko-Produkt | Sustainable product | Markenimage | Brand image | Zahlungsbereitschaftsanalyse | Willingness to pay | Landwirtschaftliche Betriebsform | Farming system | Wettbewerbsvorteil | Competitive advantage | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009665441