How environmental gain messages affect cause involvement, attitude and behavioural intentions : the moderating effects of CSR scepticism and biospheric values
Katja Anna Stadlthanner and Luisa Andreu, Xavier Font, Manuel Alector Ribeiro and Rafael Currás-Pérez
| Year of publication: |
2022
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|---|---|
| Authors: | Stadlthanner, Katja Anna ; Andreu, Luisa ; Font, Xavier ; Ribeiro, Manuel Alector ; Currás-Pérez, Rafael |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 27.2022, 4, p. 781-799
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| Subject: | Biospheric values | Cause involvement | CSR scepticism | Environmental communication | Message framing | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-11-2021-0125 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013384946