Environmental marketing strategy effects on market-based assets
Defeng Yang, Ping Zhao, Runping Lou and Haiying Wei
| Year of publication: |
2013
|
|---|---|
| Authors: | Yang, Defeng ; Zhao, Ping ; Lou, Runping ; Wei, Haiying |
| Published in: |
Total quality management & business excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 24.2013, 6, p. 707-718
|
| Subject: | Umweltmanagement | Environmental management | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009763347