Environmental segmentation alternatives : buyers' profiles and implications
Tamer A. Awad
| Year of publication: |
2011
|
|---|---|
| Authors: | Awad, Tamer A. |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 2.2011, 1, p. 55-73
|
| Subject: | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Faktorenanalyse | Factor analysis | Clusteranalyse | Cluster analysis | Bahrain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008988804