Envisioning the marketing discipline in the twenty-first century : a view from subsistence marketplaces
Madhu Viswanathan and Roland Gau
| Year of publication: |
2019
|
|---|---|
| Authors: | Viswanathan, Madhu ; Gau, Roland |
| Published in: |
Future-focused strategic marketing. - New York : Nova Science Publishers, ISBN 978-1-5361-6166-3. - 2019, p. 77-96
|
| Subject: | subsistence marketplaces | exchange | bottom-up approach | Subsistenzwirtschaft | Subsistence economy | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Marktmechanismus | Market mechanism | Entwicklungsländer | Developing countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012165326