Ephemeral retailing : pop-up stores in a postmodern consumption era

Dedication -- Acknowledgements -- Table of contents -- Introduction -- Towards a comprehension of ephemeral retail stores -- An overview on point of sale development -- Temporary, yet persistent in time -- From ephemeral to today's "pop-up" -- Pop-up store characteristics -- Why are ephemeral stores unique? -- Pop-up store forms or formats -- Communicating pop-up stores: before; during and after their appearance -- Why have pop-up stores become interesting? -- Traditional store atmospheres and their effects on customers -- Stimulating, mesmerizing, magical! Theatrical points of sales -- The retail environment -- Places, transactional places and consumption places -- Servicescapes -- The point of sale's atmosphere -- Stimuli and responses -- Brand positioning by means of store atmospheres -- Customer reactions to atmospheric stimuli -- Postmodern consumers -- The constant quest for meaning -- Customers patronizing retail stores; who are they? -- Emotional consumer reactions to the point of sale -- Customer intentions following emotional reactions -- Customers behavioural reactions at the point of sale -- The common pillars between ephemeral stores and experiential stores -- Ephemeral retailing; an experiential era -- From traditional marketing to experiential marketing -- Experiential contexts -- Customer Experiences -- Types of customer experiences -- Value. What can be dispensed from customer experiences? -- Conclusion -- Ephemeral retail; what can be learned from traditional store atmospheres? -- The effect ephemeral retail outlets on customer reactions; a concluding overview -- Bibliography.