Equilibrium bids in sponsored search auctions : theory and evidence
by Tilman Börgers, Ingemar Cox, Martin Pesendorfer, and Vaclav Petricek
| Year of publication: |
2013
|
|---|---|
| Authors: | Börgers, Tilman ; Cox, Ingemar ; Pesendorfer, Martin ; Petricek, Vaclav |
| Published in: |
American economic journal : a journal of the American Economic Association. - Nashville, Tenn. : AEA, ISSN 1945-7669, ZDB-ID 2442378-6. - Vol. 5.2013, 4, p. 163-187
|
| Subject: | Auktionstheorie | Auction theory | Sponsoring | Sponsorship | Online-Marketing | Internet marketing | Nash-Gleichgewicht | Nash equilibrium | Theorie | Theory | USA | United States | 2004 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010221657