Equity-based customer loyalty mode for the upscale hotels : alternative models for leisure and business travels
Chyong-Ru Liu, Tsung-Chiung Wu, Pi-Hua Yeh, Shan-Pei Chen
| Year of publication: |
2015
|
|---|---|
| Authors: | Liu, Chyong-Ru ; Wu, Tsung-Chiung ; Yeh, Pi-Hua ; Chen, Shan-Pei |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 16.2015, p. 139-147
|
| Subject: | Customer loyalty | Upscale hotel | Leisure travel | Business travel | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Geschäftsreisen | Urlaubsverhalten | Holiday behaviour | Kundenzufriedenheit | Customer satisfaction | Freizeit | Leisure | Freizeitwirtschaft | Leisure industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2015.07.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011415036