Erreur de mesure liée au comportement du sujet expérimental : les artéfacts de la demande en comportement du consommateur ; état de l’art et perspectives

The article presents the state of art concerning demand artifacts in consumer behavioral research (actually it deals with the issue of role enactement of human subject during experimentation). Terms such as artifact and demand artifacts will be clarified in the paper. Finally, insights for future research aiming at improving the quality of experimental measures will be delivered.

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Year of publication:	2003
Authors:	Herbert, Maud ; Perrien, Jean
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	validity \| experimental subject roles \| demand characteristics \| Experimental laboratory measures \| validité \| rôles du sujet pendant l’expérimentation \| caractéristiques de la demande \| mesures expérimentales en laboratoire

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Extent:	application/pdf
Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Notes:	Published in XIXème congrès international de l'Association Française du Marketing : actes. Volume 1,
Classification:	D12 - Consumer Economics: Empirical Analysis ; C91 - Laboratory, Individual Behavior
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010706718