Escalation of loyalty and the decreasing impact of perceived value and satisfaction over time
Chien-Hsin Lin; Beryl Zi-Lin Kuo
| Year of publication: |
2013
|
|---|---|
| Authors: | Lin, Chien-hsin ; Kuo, Beryl Zi-lin |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 14.2013, 4, p. 348-362
|
| Subject: | Perceived value | Satisfaction | Customer loyalty | Customer relationship | Latent class regression | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010232543