Escaping the prior knowledge corridor : what shapes the number and variety of market opportunities identified before market entry of technology start-ups?
Year of publication: |
2013
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Authors: | Gruber, Marc ; MacMillan, Ian C. ; Thompson, James D. |
Published in: |
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations. - Catonsville, MD : Institute for Operations Research and the Management Sciences, ISSN 1047-7039, ZDB-ID 1022236-4. - Vol. 24.2013, 1, p. 280-300
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Subject: | Hochtechnologie | High technology | Unternehmensgründung | Business start-up | Markteintritt | Market entry | Unternehmer | Entrepreneurs | Geschäftsmodell | Business model | Diversifikation | Diversification | Ressourcenorientierter Ansatz | Resource-based view |
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