ESOMAR AWARDS - Value orientation among Asian middle class consumers - Consumer markets in Asia have often been regarded as constituting two broad segments: Quality oriented buyers who usually buy foreign brands imported from the West or Japan, and price oriented consumers who buy local brands or cheap imports from low wage countries such as China. Modern Asia, however, is characterised by a ...
| Year of publication: |
1998
|
|---|---|
| Authors: | Speece, Mark |
| Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 26.1998, 4, p. 156-165
|