Esoteric governance mechanism and collective brand equity creation in confederated organizations : evidence from an emerging economy
Shubhabrata Basu, Vijay Pereira, Paresha Sinha, Ashish Malik, V. Moovendhan
| Year of publication: |
2022
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|---|---|
| Authors: | Basu, Shubhabrata ; Pereira, Vijay ; Sinha, Paresha ; Malik, Ashish ; Moovendhan, V. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 149.2022, p. 217-230
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| Subject: | Brand equity creation | Confederated organization | Emerging market case study | Esoteric governance mechanism | Restaurant industry | Survey method | Schwellenländer | Emerging economies | Gastronomie | Markenimage | Brand image | Corporate Governance | Corporate governance | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.05.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325589