Essay - The descent of rational man - Pete Lunn outlines how behavioural economics is overturning established economic thought and what that means for consumer policy
| Year of publication: |
2009
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| Authors: | Lunn, Pete |
| Published in: |
RSA journal : the journal of the Royal Society for the Encouragement of Arts, Manufactures & Commerce. - London : RSA, ISSN 0958-0433, ZDB-ID 11994320. - Vol. 155.2009, 5537, p. 14-21
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