Essays in retail strategy : the case of unplanned buying and exclusively branded products
vorgelegt von Benedikt Berlemann
| Year of publication: |
2012
|
|---|---|
| Authors: | Berlemann, Benedikt |
| Subject: | Einzelhandel | Retail trade | Kauf | Purchase | Kaufentscheidung | Purchase decision | Markenartikel | Brand | Verbraucherverhalten | Kaufmotivation | Aufsatzsammlung |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
3 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | IV, 201 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Köln, Univ., Diss., 2012 |
| Notes: | Die Vorlage enth. insgesamt 3 Werke |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009678615