Essays on customer management and brand management
vorgelegt von Katharina Gawrisch, M.Sc. ; Referent: Prof. Dr. Florian Stahl
| Year of publication: |
[2020?]
|
|---|---|
| Authors: | Gawrisch, Katharina |
| Other Persons: | Stahl, Florian (degree supervisor) |
| Institutions: | Universität Mannheim (degree granting) |
| Publisher: |
Mannheim |
| Subject: | Beziehungsmarketing | Relationship marketing | Produktsicherheit | Product safety | Markenführung | Brand management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 93 Blatt Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Universität Mannheim, 2020 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012392552