Essays on the effects of augmented reality at the point of sale : the role of consumer expertise and information on point of sale decisions
vorgelegt von Tom Joerß, M.Sc.
| Year of publication: |
2020
|
|---|---|
| Authors: | Joerß, Tom |
| Other Persons: | Walter, Achim (degree supervisor) |
| Publisher: |
Kiel |
| Subject: | Virtuelle Realität | Virtual reality | Ladengeschäft | Retail outlet | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xii, 217 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Christian-Albrechts-Universität zu Kiel, 2020 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012253249