ESSENCE AND CONTENT OF THE TERM «BUSINESS PORTFOLIO OF AN ENTERPRISE»

The essence and content of the term «business portfolio of an enterprise» have been determined based on the principles of analyzing the «business»category and the «portfolio» term as a combination of all business activities of business entities. This combination allows to formulate alternatives of the enterprise activity when fulfilling its mission according to its socio-economic purpose and to achieve the desirable result of profit under conditions of particular market. Thereby «business portfolio of an enterprise» is proposed to be considered as a current business portfolio (short-term) and a perspective business portfolio (long-term).