Essential item purchases during COVID-19 : a cluster analysis of psychographic traits
Pearlyn Ng, Xuan Quach, Omar H. Fares, Myuri Mohan and Seung Hwan (Mark) Lee
| Year of publication: |
2022
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|---|---|
| Authors: | Ng, Pearlyn ; Quach, Xuan ; Fares, Omar H. ; Mohan, Myuri ; Lee, Seung Hwan Mark |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 32.2022, 4, p. 579-600
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| Subject: | cluster analysis | COVID-19 | hoarding | narcissism | segmentation | Clusteranalyse | Cluster analysis | Coronavirus | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2022.2033132 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013415459