Essential of apps marketing implementation and e-commerce strategies : apps users' decision-making process
Sajad Rezaei (Taylor’s University - Lakeside, Malaysia), Chew Hong Wee (Taylor’s University - Lakeside, Malaysia), Naser Valaei (Sunway University, Malaysia)
| Year of publication: |
[2017]
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|---|---|
| Authors: | Sajad Rezaei ; Chew, Hong Wee ; Naser Valaei |
| Published in: |
Apps management and e-commerce transactions in real-time. - Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), ISBN 978-1-5225-2449-6. - 2017, p. 141-158
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| Subject: | Mobile Marketing | Mobile marketing | Mobile Anwendung | Mobile application | Marketingmanagement | Marketing management | Online-Handel | Online retailing | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-2449-6.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011690465