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Business research
Murdick, Robert G., (1982)
How to design and develop a business research project : demystifying academic research for business professionals
Cambré, Bart, (2023)
Epistemological perspectives in business research : an analytical review
Rajagopal, Ananya, (2017)
Marketing
Lamb, Charles, (2002)
Essentials of marketing
Lamb, Charles W., (2001)
Principles of marketing
Lamb, Charles W., (1992)