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Essentials of business research methods
Hair, Joseph F., (2003)
Research methods for business
Hair, Joseph, (2007)
Business research methods
Bryman, Alan, (2011)
Progress in partial least squares structural equation modeling use in marketing research in the last decade
Sarstedt, Marko, (2022)
Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice
Hair, Joseph F., (2019)
Identifying and treating unobserved heterogeneity with FIMIX-PLS : Part II – A case study
Matthews, Lucy M., (2016)