Essentials of marketing research
V. Kumar; David A. Aaker and George S. Day
| Year of publication: |
1999
|
|---|---|
| Authors: | Kumar, V. ; Aaker, David A. ; Day, George S. |
| Publisher: |
New York, NY : Wiley |
| Subject: | Marktforschung | Market research | Marketingforschung | Lehrbuch |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 623 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index : No price : Formerly CIP |
| ISBN: | 0-471-17068-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000673313