Essentials of marketing research
Other Persons: | Kumar, V. (contributor) |
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Publisher: |
New York : Wiley-VCH |
Subject: | Marketingforschung | Einführung |
Published items: |
2 hits in USB Köln Online Catalogue BWL
|
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Handbook of research in mass customization and personalization
Piller, Frank Thomas,
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Essentials of marketing research
Hair, Joseph F., (2010)
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Marketing research : methodological foundations
Iacobucci, Dawn, (2010)
- More ...
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Profitable customer engagement : concepts, metrics, and strategies
Kumar, V., (2013)
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Looking through the marketing lens : my journey so far ...
Kumar, V., (2011)
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Managing customers for profit : strategies to increase profits and build loyalty
Kumar, V., (2008)
- More ...