Essentials of marketing
Charles Lamb, Joseph Hair and Carl McDaniel
| Year of publication: |
2002 ; 3. ed.
|
|---|---|
| Authors: | Lamb, Charles William ; Hair, Joseph F. ; MacDaniel, Carl |
| Publisher: |
Cincinnati, Ohio : South-Western |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 601 S.: Ill., graph. Darst. 1 CD-ROM ; 12 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-11390-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004758080