Essentials of mass communication theory
Year of publication: |
1995
|
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Authors: | Berger, Arthur Asa |
Publisher: |
Thousand Oaks, Calif. [u.a.] : Sage |
Subject: | Massenkommunikation | Theorie |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Advancing communication science : merging mass and interpersonal processes
Hawkins, Robert P., (1988)
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Medienkommunikation : Einführung in handlungs- und gesellschaftstheoretische Konzeptionen
Holzer, Horst, (1994)
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Mass communication theory : foundations, ferment and future
Baran, Stanley J., (1995)
- More ...
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Dictionary of advertising and marketing concepts
Berger, Arthur Asa, (2013)
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The hero as traveler, the traveler as hero
Berger, Arthur Asa, (2009)
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Marketing and american consumer culture : a cultural studies analysis
Berger, Arthur Asa, (2016)
- More ...