Establishing effective repositioning communications in a competitive marketplace
Robert D. Jewell
| Year of publication: |
2007
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|---|---|
| Authors: | Jewell, Robert D. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 13.2007, 4, p. 231-241
|
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003606541