Establishing profitable customer loyalty for multinational companies in the emerging economies : a conceptual framework
V. Kumar, Amalesh Sharma, Riddhi Shah, and Bharath Rajan
| Year of publication: |
2013
|
|---|---|
| Authors: | Kumar, V. ; Sharma, Amalesh ; Shah, Riddhi ; Rajan, Bharath |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 21.2013, 1, p. 57-80
|
| Subject: | Beziehungsmarketing | Relationship marketing | Multinationales Unternehmen | Transnational corporation | Schwellenländer | Emerging economies |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009731372