Establishing the inter-relationship among the critical success factors of cross-selling
Sonika Raitani, Ashish Dubey, Vishal Vyas
| Year of publication: |
2017
|
|---|---|
| Authors: | Raitani, Sonika ; Dubey, Ashish ; Vyas, Vishal |
| Published in: |
Bank parikrama : a journal of banking & finance : quarterly journal of Bangladesh Institute of Bank Management. - Dhaka : Bangladesh Institute of Bank Management, ISSN 1019-7044, ZDB-ID 2065267-7. - Vol. 42.2017, 3/4, p. 66-94
|
| Subject: | Critical success factors | Cross-selling | Banking industry | DEMATEL | Factor analysis | Erfolgsfaktor | Success factor | Bank | Faktorenanalyse | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023622