Establishing the power of the organismic metaphor : how can it help the marketer?
Vincent-Wayne Mitchell
| Year of publication: |
1989
|
|---|---|
| Authors: | Mitchell, Vincent-Wayne |
| Publisher: |
Manchester |
| Extent: | 35 Bl. |
|---|---|
| Series: | Occasional paper / Manchester School of Management, UMIST. - Manchester. - Vol. 8903 |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-946802-96-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004111302