Estimating a university brand in the new economic conditions : concept, principles, technique
Vadim Yu. Pashkus, Natalie A. Pashkus, Tatiana S. Krasnikova, Asadula B. Asadulaev
| Year of publication: |
2015
|
|---|---|
| Authors: | Pashkus, Vadim Yu. ; Pashkus, Natalie A. ; Krasnikova, Tatiana S. ; Asadulaev, Asadula B. |
| Published in: |
International journal of economics and financial issues : IJEFI. - Mersin : EconJournals, ISSN 2146-4138, ZDB-ID 2632572-X. - Vol. 5.2015, 3, Special issue No 3 S, p. 100-104
|
| Subject: | Public Sector | Brand | Brand Evaluation | Keller Method | Young and Rubicam Method | Bcg Matrix | Brand Value | Brand Advantage | Markenführung | Brand management | Markenimage | Brand image | Markenartikel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011694252