Estimating advertisers' values for paid search clickthroughs
| Year of publication: |
2009
|
|---|---|
| Authors: | Laffey, D. ; Hunka, C. ; Sharp, J.A. ; Zeng, Z. |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 7160331. - Vol. 60.2009, 3, p. 411-418
|