Estimating asymmetric advertising response : an application to U.S. nonalcoholic beverage demand
Yuqing Zheng and Harry M. Kaiser
| Year of publication: |
2008
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| Authors: | Zheng, Yuqing ; Kaiser, Harry M. |
| Published in: |
Journal of agricultural and applied economics. - Lexington, Ky : SAEA, ISSN 1074-0708, ZDB-ID 11751484. - Vol. 40.2008, 3, p. 837-849
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009928544