Estimating asymmetric advertising response : an application to U.S. nonalcoholic beverage demand
Yuqing Zheng and Harry M. Kaiser
| Year of publication: |
2008
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|---|---|
| Authors: | Zheng, Yuqing ; Kaiser, Harry M. |
| Published in: |
Journal of agricultural and applied economics. - Lexington, Ky. : SAEA, ISSN 1074-0708, ZDB-ID 1175148-4. - Vol. 40.2008, 3, p. 837-849
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| Subject: | Alkoholfreies Getränk | Non-alcoholic beverage | Werbewirkung | Advertising effects | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003823640