Estimating Brand Level Demand Elasticities and Measuring Market Power for Regular Carbonated Soft Drinks

This paper reports econometric estimation of brand level demand (AIDS) elasticities for regular carbonated soft drinks using Information Resources, Inc. panel data. Own and cross price elasticities are used to measure actual and hypothetical market power that would arise from potential mergers or collusive pricing arrangements.

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Year of publication:	1994-08
Authors:	Langan, Glenn E. ; Cotterill, Ronald W.
Institutions:	Department of Resource Economics, University of Massachusetts-Amherst
Subject:	Demand and Price Analysis \| Marketing

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Extent:	application/pdf
Series:	Working Papers.
Type of publication:	Book / Working Paper
Notes:	Number 116168
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10009320451