ESTIMATING BRAND LOYALTY AND SWITCHING WITH AN APPLICATION TO THE AUTOMOBILE MARKET.
| Year of publication: |
1990
|
|---|---|
| Authors: | MCCARTHY, P.S. ; WRIGHT, G.P. ; KANNAN, P.K. |
| Institutions: | Krannert School of Management, Purdue University |
| Subject: | choice of products | market | econometric models | competitiveness |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | 27 pages |
| Source: |
Persistent link: https://www.econbiz.de/10005786819