Estimating Coke and Pepsi's price and advertising strategies
| Year of publication: |
1999-03-01
|
|---|---|
| Authors: | Golan, Amos ; Karp, Larry ; Perloff, Jeffrey M. |
| Institutions: | Department of Agricultural and Resource Economics, University of California-Berkeley |
| Subject: | game theory | maximum entropy estimation | oligopoly | marketing |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | The text is part of a series Department of Agricultural and Resource Economics, UCB |
| Source: |
Persistent link: https://www.econbiz.de/10010843143