Estimating customer lifetime value for new product development based on the Kano model with a case study in automobile industry
Arash Shahin and Somayeh Mohammadi Shahiverdi
| Year of publication: |
2015
|
|---|---|
| Authors: | Shahin, Arash ; Shahiverdi, Somayeh Mohammadi |
| Published in: |
Benchmarking : an international journal ; BIJ. - Bingley : Emerald, ISSN 1463-5771, ZDB-ID 1473104-6. - Vol. 22.2015, 5, p. 857-873
|
| Subject: | Satisfaction | Product design | Quality | Kano model | Customer lifetime value | New product development | Kundenwert | Customer value | Produktentwicklung | Kfz-Industrie | Automotive industry | Produktgestaltung | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011401430