Estimating demand for mobile applications in the new economy
Anindya Ghose; Sang Pil Han
| Year of publication: |
2014
|
|---|---|
| Authors: | Ghose, Anindya ; Han, Sang Pil |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 6, p. 1470-1488
|
| Subject: | mobile apps | demand estimation | Apple | Google | app characteristics | in-app purchases | in-app advertising | mobile analytics | mobile marketing | Mobile Anwendung | Mobile application | Mobile Marketing | Mobile marketing | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Nachfrage | Demand | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Mobiltelefon | Mobile phone |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010381864