Estimating disaggregate models using aggregate data through augmentation of individual choice
Year of publication: |
2007
|
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Authors: | Chen, Yuxin ; Yang, Sha |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 4, p. 613-621
|
Subject: | Bayes-Statistik | Bayesian inference | Konsumentenverhalten | Consumer behaviour | Aggregation | Marketingtheorie | Marketing theory | Theorie | Theory |
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