Estimating geographic customer densities using kernel density estimation
Year of publication: |
1989
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Authors: | Donthu, Naveen |
Other Persons: | Rust, Roland T. (contributor) |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 8.1989, 2, p. 191-203
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Subject: | Marktgröße | Market size | Schätztheorie | Estimation theory | Marktforschung | Market research | Theorie | Theory |
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